Vada Hill, Principal, Kelton
I enthusiastically recommend C&C Multicultural to any organization which requires thoughtful, strategic and nimble qualitative researchers. Cesar (Principal) is unparalleled in his ability to glean difficult to obtain insights for any project involving multicultural consumers. In my 25 years in the marketing, advertising and research arenas, including Chief Marketing Officer at both Taco Bell and Fannie Mae Corporations, I have worked closely with a myriad of research partners. Cesar is, hands down, the best -- I would sign up to work with him any day of the week and would heartily encourage other clients to do the same.
Pablo Rosas, Account Planning Director, Zubi Advertising
Consistently reliable, very smart, solid expertise, high emotional IQ, flexible, creative and passionate about what he does and its implications. Enjoys collective thinking and building. A true pleasure to work with. C&C makes a client-vendor relationship turn into a true partnership. A great team to work with as well.
Sheri Klein, VP Director of Research, The Ad Council
A sociologist through and through – always expecting to get to the root of a problem or experience. I have worked with Cesar on several projects over the years and regularly recommend him to colleagues. He connects with all kinds of people (not just Spanish-speaking audiences) and provides perspective and expertise as needed. He is clearly passionate about his work but never seems to overshadow the respondents feedback or divert from the research objectives. Successively, his strategic insights and recommendations are always backed up by his research which makes his report writing excellent. He is a true professional; but more importantly, he is reliable, smart and an absolute pleasure to work with.