Unleashing Cultural InsightS TO DRIVE GROWTH

OUR DISTINCTIVES

OUR MISSION

Strengthen Understanding

We don’t just report the findings, we provide understanding of the underlying cultural factors that drive behavior

Create Cultural Connections

Authentic understanding forms the foundation of meaningful connections, which in turn foster relationships. Relationships rooted in trust cultivate loyalty

Inspire Solutions

Insights is more than just identifying who the consumer is, insights inspire strategy, creativity, and innovation

we approach research with partnership in mind

BUILDING LASTING RELATIONSHIPS THROUGH EFFECTIVE PROJECT EXECUTION

From the initial project design phase to the final presentation, we work with you side by side to ensure a successful execution at every stage. We make sure that all project objectives are met and take full ownership of every detail, delivering a distinctive, personalized touch to each project.

We take pride in being perceived as an extension of your team!

OUR SERVICES

FULL SERVICE MARKET RESEARCH

  • Ethnographies

    In-Depth Interviews

    Exploratory

    Shopalongs

    Qual Boards

    Car Clinics

    Focus Groups

  • Segmentation

    Brand Tracking

    Attitude, Awareness, Usage

    Market Potential Evaluation

    Concept Testing

  • We provide consultative services that leverage over 20 years of multicultural research experience. We help you design any project involving multicultural consumers as well as develop effective strategies to win with this segment.

  • Years of immersion in General Market trends has given us deep insights into the mind of these consumers.

  • Our cultural expertise has made us thought leaders in the multicultural space.

Category Proficiency

  • Ford

    Toyota

    Lexus

    Chevrolet

  • Crown Imports

    Miller Coors

    Anheuser-Busch

  • Wells Fargo

    Bank of America

    Chase

  • DishLatino

    Univision

    ABC

    Google

  • Pfizer

    Merck

    Lilly

  • Northgate

    Kroger

    Target

    Wal-Mart

  • AT&T

    Verizon Wireless

    DishLatino

  • Beacon Roofing Supply

    Crescent Tools

Who We’ve Worked With

Compelling DELIVERABLES

REPORTS THAT INSPIRE

  • Data that drives strategy

  • Finding the needs in each segment

  • Why virtual interviews work

  • Products and tools that provide solutions

  • Our research uncovers needs

  • How we do it

  • Don’t just say it, show it!

  • The power of imagery

  • Bringing consumers to life

  • Visuals that inspire

  • Insights that drive action!

  • Compelling stories

Compelling video reports that bring consumers to life via professional video techniques to highlight key research insights.

Contact C&C for access

Case studies where C&C shines.

iconnect

Cost effective, efficient, easy to use tools and innovative approaches designed to engage respondents in their environment. We leverage technology and pride ourselves in developing creative methodologies to address research and business objectives.

Turning stagnant interviews into vibrant experiences

Shopalongs to reveal factors that influence consumer selection process

Spanish Mobile Ethno exploring streaming services behavior

Spanish Mobile Ethno exploring queso fresco consumption

Virtual Mobile Ethnos to capture the essence of individuals

MULTICULTURAL EXPERTISE

Our team's multicultural expertise, curiosity, strategic thinking, and cultural fluency makes C&C a unique partner that provides valuable insights and guidance to clients seeking to understand and connect with diverse consumer markets.

Multicultural Expertise

Our team is comprised of individuals from diverse countries and ethnic backgrounds, giving us deep understanding of various cultures, traditions, and perspectives.

Curiosity and Inquisitiveness

We approach every project with a strong desire to learn, explore and uncover. We continually stay up-to-date with evolving market trends and consumer behaviors.

Strategic Forward-Thinking

We approach research with a strategic, forward-thinking mindset. We don’t just collect data, we apply a cultural lens to report it and inspire future business strategies.

Translation of Business Questions

We translate business questions into specific research questions. We align research efforts with business objectives to deliver actionable insights.

Out-of-the-Box Thinking

We are willing to explore unconventional approaches to problem-solving. Our creative approaches lead to innovative research methods and unique insights.

Cultural Fluency

Our cultural fluency allows us to connect deeply with consumers. Understanding cultural nuances and preferences is a significant advantage when developing marketing strategies.

Consumer Connections

Our deep understanding of multicultural consumers helps us guide our clients to develop strong meaningful connections.

Inspiring Winning Strategies

Our goal is always to inspire winning strategies that drive growth. Our commitment is to deliver results that help clients win.

GENERATIONAL SPECIALISTS

At C&C our expertise with millennials, Gen Z, and Gen X consumers is characterized by our deep understanding, versatile methodologies, digital proficiency, and a track record of delivering valuable insights. This is why we build strong partnerships with brands aiming to connect and engage with these vital demographic groups.

  • Specialized Expertise: C&C has developed specialized expertise in understanding and connecting with consumers from three distinct generational cohorts: Millennials, Gen Z, and Gen X. This expertise allows us to provide tailored insights and strategies for businesses targeting these specific demographics.

  • In-Depth Understanding: We have years of experience gaining an in-depth understanding of the values, preferences, and behaviors that define each of these segments. Our understanding of these segments go beyond surface level allowing our research to be truly insightful.

  • Trend Tracking: Our company specializes in tracking emerging trends and shifts within each generational group. By staying up-to-date with the latest cultural and technological developments, we provide forward-thinking insights to our clients.

  • Digital Proficiency: We recognize that Millennials and Gen Z are digital natives, so we specialize in online and social media research. This allows us to tap into the online conversations and behaviors of these generations, uncovering valuable insights that inform marketing strategies.

  • Predictive Analytics: We use advanced analytics and predictive modeling, to forecast future trends and consumer behaviors within these generational groups. This empowers our clients to make proactive marketing decisions.

  • Cross-Generational Insights: Our expertise extends beyond individual generations. We are proficient in identifying commonalities and differences across generations, helping businesses craft strategies that bridge generational gaps and resonate with a wider audience.

  • Proven Results: We have a track record of successful campaigns and strategies that have resonated with Millennials, Gen Z, and Gen X consumers. These tangible results demonstrate our ability to translate research findings into actionable recommendations.

  • Adaptability: In an ever-evolving landscape, C&C remains adaptable and agile. We are quick to respond to shifts in consumer attitudes, technologies, and market dynamics, ensuring that our research remains relevant.

MEET THE TEAM

CESAR

PRINCIPAL/OWNER

A culture geek, Cesar has a passion for understanding consumers and uncovering illusive triggers that drive behavior—these hidden gems are the key source of strategic marketing solutions.

ASTRID

LEAD STRATEGIST

Fluent in French, Spanish, and English, Astrid is a Consumer Insights professional with years of experience on the client and vendor side who has lead teams to translate insights into marketing strategies.

THOMAS

QUANTITATIVE LEAD

Thomas is a highly experienced market research professional with 25+ years of diverse experience in marketing, consulting, and research across various sectors.

MICKEY

QUALITATIVE LEAD

Mickey wields extensive market research expertise, excelling in moderating, report writing, and strategic planning, with a dedicated focus on the African American market.

ISRAEL

STRATEGIST/MODERATOR

A passion for cinematography and photography, Israel’s creative side provides out of the box approaches when developing studies that focus on Gen Z leading to profound insights and successful initiatives.

HEFZIBA

QUANTITATIVE ANYLIST

Hefziba, a skilled mathematician, who leverages her expertise to provide innovative solutions for quantitative market research, specializing in polls for both general and Hispanic markets.

RENE

INTERPRETER/TRANSLATOR

They call Rene, “El Maestro” because he is a master of languages who taught at the prestigious Tecnologico de Monterrey and masters all areas of interpretation and translation.

ROSALINDA

FIELD MANAGER

Rosalinda is a dedicated researcher with nearly 20 years of experience, specializing in the Multicultural segment, with unparalleled project execution success